GE's best incandescent soft white line has the same size, shape and dimmability with nearly the same brightness as traditional incandescent, but with one big change it now pays you back saving 28 percent less energy. GE energy-efficient soft white bulbs provide warm, pleasing everyday light without harsh glares and shadows. GE energy-efficient soft white ceiling fan bulbs feature a rugged filament that resists fan vibration better than a standard incandescent bulb, making these bulbs the ideal choice for ceiling fans.